In the eyes of many people, cats are the endorsement of cuteness. Soft hair, round belly, like to act cute and cute, roll around the ground, anyone who sees it wants to pick it up and "rua" it hard. With the development of society, the improvement of economic level and the increasingly fierce competition, young people who are wandering outside have gradually become "empty nest youth". The rise of this "loving economy" has given birth to the cat cultural industry chain, and more and more young people are addicted to cats and cannot extricate themselves.
According to the "2020 Pet Industry White Paper", the market size of the pet industry in 2020 was close to 300 billion yuan, of which the cat consumer market size reached 88.4 billion yuan, and the number of cat breeders reached 27.01 million. It can be seen from the data that young people are the main force in the current and future consumer markets. At the same time, the new generation of cat breeding groups has obvious "double highs" characteristics, namely high income and high education.
The "lost economy" has given birth to a cat breeding wave
Some people say that raising cats is because they are too lonely and need to be cured and accompanied. According to the big data report of the Seventh National Population Census, the population aged 15 to 59 in my country has 894.38 million, accounting for 63.35% of the total population. Among them, there are more than 200 million singles, and "empty nest youth" has become a common phenomenon, triggering a "loose economy" craze. It is precisely the rise of this "loving economy" that has spawned a cat raising wave.
The continuous development of society and the increasingly fierce competition environment, the normal working day after day 996, 007, the normal work of working overtime at any time, the two-point and one-line life pattern, and young people who are suffering from the double pressure of life and work really need a support that can heal their souls. The cute and well-behaved cat can fill the loneliness and emptiness of young people and allow them to accompany their wandering life.
"Cat sucking" drives the "cat economy"
Of course, cats are not grown up by drinking the northwest wind. They are like humans and need to be eaten and used. As more people raise cats, they will naturally drive related industrial chains. According to data released in the "2020 Pet Industry White Paper", as of 2020, the scale of my country's pet consumption market reached 206.5 billion yuan, a year-on-year increase of 2%. Among them, the pet cat consumer market size was 88.4 billion yuan, an increase of 13.3% year-on-year.
In addition to this, in addition to the groups that raise cats themselves, there are other groups that cannot raise cats for various reasons. This just gave birth to industries like cat cafes and pet stores that can charge for cat petting. Cat slaves, cat cafes or pet shops who cannot raise cats because of their own financial reasons, but want to "suck cats" can satisfy their wishes. Among these cat-sucking groups, young people are the main consumer force.
The "pet beauty and medical care" industry is emerging
Due to the fast pace of life, most cat owners focus on their work, and some cats are difficult to serve, so daily cat care such as beauty and bathing needs to be completed with professional pet service managers. Especially when a cat is sick, it is even more necessary to diagnose a professional pet doctor and prescribe the right medicine.
The emergence of demand for pet beauty and medical services has promoted the rise of the pet beauty and medical service industry. Data from Youpin Research Institute shows that in my country's pet service consumption, pet medical expenses account for more than 50%, with the largest consumption expenses; pet bathing and beauty projects account for 42.2%, ranking second in pet service consumption. Both are the main projects in the pet service industry.
Take Ruipai Pet as an example. It is understood that in May 2017, Ruipai Pet received strategic investment of 240 million yuan from Goldman Sachs, Ruipu Bio, etc. In May 2018, Ruipai Pet received 350 million yuan in strategic investment from Huatai New Industry Fund, Goldman Sachs Group, and Tianjin Ruiji Bio. In December 2019, Ruipai Pet received a strategic investment in Mars Pet Care for the Series C. As of now, Ruipai Pet is one of the highest valuation companies in the pet clinic industry.
Raising cats "cause poverty"?
Although the "lonely economy" has spawned a cat raising wave and the cat raising wave has driven the rise of related industries, in general, the overall number of pet stores and pet hospitals that have sprung up like mushrooms in my country is still far exceeding the number of pets. In this situation of oversupply, enterprises compete with each other, and there are very few companies that can stand out.
Pet hospitals are showing explosive growth, and there are many loopholes in market supervision. Many pet hospitals do not have relevant qualifications, and there are also situations where they are unprofessional, high consumption, and bad service attitude. Some pet owners complain that the medical expenses offered by some pet hospitals may even cost half of their daily expenses, and are more expensive than other pet hospitals.
At the same time, the number of domestic cat food manufacturing enterprises is relatively small, and many stores belong to the "OEM" business model, which means that my country's pet food enterprises are still at the bottom of the industry. The incident of importing inferior cat food that was exposed not long ago not only represents that the imported pet food market needs to strengthen supervision, but also represents the imminent transformation and development of my country's pet food companies.
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