display racks in home furnishings? What is the
display shelf?
Display rack (display rack, display rack) is a powerful tool for terminal promotion and promotion vivid, display rack (display rack, display rack) - As a marketing method, it has developed with the development of terminal POP advertising. It has the advantages of green and environmental protection, convenient transportation, and rapid assembly. It is placed in a sales place and can display goods, convey information, and promote sales. What is the industry development status of the
display shelf?
The use of display racks was popular in Europe and the United States in the early days. Conspicuous exquisite patterns and display racks (display racks, display racks) for placing products have become very common abroad and are widely used in food and beverage, daily chemicals, home appliances, home furnishings, building materials, wine and other industries. Many European and American packaging companies also believe that by making display racks (display racks, display racks) can the company's technical level and sales capabilities can be improved. In Europe and the United States, display racks (display racks, display racks) are a product with very high added value, and there are many users and manufacturers.
However, although display racks (display racks, display racks) are already very common in Europe and the United States, they are still in their infancy in China. The first time in mainland China to start building display racks (exhibition racks, display racks) was around 2000. At that time, only three paper products factories designed and produced display racks (exposure racks, display racks) in Guangdong where packaging was relatively developed. In recent years, it has developed rapidly, mainly concentrated in Beijing/Shanghai/Guangdong; its application scope has become increasingly wider.
The display rack needs to consider the layout, lighting layout, display cabinet shape and advertising design and production.
The application of display racks in homes. Diverse display racks (display racks, display racks) correspond to diverse products.
From the simple display function earlier to the display function derived from the diversity of terminal activities now, to the strong demands on space in different derivatives of terminal activity channels, and other factors. Although the development history of display shelf design in China is short, it has a shocking speed of rise.
Now some brand customers have used display racks (display racks, display racks) as the application of conventional promotional products in the system. Whether it is new products or holiday promotions, they have achieved good results. This is very helpful for enhancing the brand image in the store, creating a festive atmosphere, and increasing sales.
The transformation of display rack design into display cabinet design is enough to reflect that the areas that need to be paid attention to in display rack design have become wider and deeper, including broad disciplines and in-depth pursuit of technology and concepts. The design of display rack needs to consider lighting layout, placement layout, display cabinet shape, and brand advertising production of display cabinets.